
Of played Shin during the musical's run at the in, in June–July 2011, and of alternated with Sungmo of to take over the role at the Gotanda U-Port Hall in, Japan in September 2012. Princess Hours teddy bears display at the Teddy Bear Museum in When the musical debuted at the Yong Theater at the in September 2010, the lead role of Crown Prince Lee Shin was played by of. A variety of music genres from traditional court music, classics, hip-hop and jazz was used, along with varying dance styles such as ballet, court dances and b-boy. The creative team constructed flamboyant stage sets, which were visualized through digital devices to show off the dramatic effects and fantasies on stage. Producer Song Byung-joon, CEO of production company Group Eight, collaborated with the drama's screenwriter In Eun-ah for the stage rendition, and also brought in theater director Kim Jae-sung.

Goong: The Musical This drama was later adapted into a musical titled Goong: The Musical (: 뮤지컬 궁).
